About

SPORTS, AND THE BUSINESS OF SPORT CAN NO LONGER BE ONE DIMENSIONAL. 360 IS THE ONLY VIEW.

realise your potential

Headed up by Ahmer Kunwar TSG Sports delivers sports-based management and commercial services to elite athletes and sporting organisations.

With a focus on football and cricket, TSG has worked with a vast number of international football talents from a variety of leagues and sporting clubs in European and beyond.  At TSG we believe that in order for any career or brand plan to succeed there needs to be buy-in from all stakeholders.  This is TSG Sports’ the guiding philosophy for client selection.

The business of sports and, in particular football, has become an industry in which trust is eroded and lasting relationships are becoming fewer, with all stakeholders dissolving into a purely commercial focus.

Though, of course, we all want to make money, TSG operates from the overarching belief that this focus can change, and that our athletes and clients can focus on reaching their potential, and we can be a part of their journey.

principles